Trailblazers, Copywriting, and Buffy The Vampire Slayer
This Word Slayer is feeling mighty grateful.
Not only have I been listed as one of Alt Marketing School’s Top 100 Trailblazers of 2023…
WOWEE!
…I was also fortunate enough to chat with Alt Marketing School’s Head Teacher & Founder, Fab Gionavetti.
If you’re expecting a run-o-the-mill convo about biz, this ain’t the episode for you.
Because we went deep.
Deep into our shared love of all things Buffy. In Fab I think I’ve found my match - as far as BTVS fandom status goes!
And deep into what making an impact really means in the online world.
“My business can look however I want it to look and that is so important to hold on to because there’s nobody who can run your business like you can.”
Have a listen and let us know what got your fangs twitching the most.
I’ve broken down some of the highlights for ya right here:
00:00 - 01:21 Check out the Alt Marketing School’s Self-Paced Labs & Library for all the marketing goodies you could ever need!
01:30 - Fab & Steph introduce the episode together. Yep, today’s episode is all copywriting (and why it’s so damn important).
07:10 - Fab begins to introduce… ME!
08:52 - Our convo starts - get ready for some laughter straight off the bat.
09:50 - Find out the most superfan thing I’ve done as a Buffy aficionado.
12:51 - I recall the first job I ever had, and what I learned…
17:00 - My ideal trivia category would be… can you guess?!
19:50 - For the Buffy nerds: Fab drops a fun fact about herself. (If you’re a fan, you’ll understand the magnitude of this!)
20:53 - Fab and I talk about how to create more personal connections in the online world.
21:33 - Discover what I used to hide when I first started my biz.
22:33 - Cast your votes, please! Let’s make this happen! (Listen to find out what I mean.)
23:14 - Fab asks, “What does making a positive impact mean [to me]?”
27:22 - If I had one minute to teach copywriting/messaging, what would I teach?
30:16 - Fab adds a hot copywriting tip to the list!
30:59 - What’s something I have unlearned recently? And how has it impacted my life or work?
33:28 - What is a lesson that a teacher or a mentor has taught me? (BIG shoutout to Molly & Mark!)
36:40 - “This or That” quick-fire round.
41:08 - My recommendation - who to follow on Insta right now?
42:00 - If I had the power to broadcast ONE message onto everybody’s phone, what would I say? Mic drop moment.
🖤🗡️🩸
Fab - thank you so much again for having me on the show! I’ll be eagerly awaiting your OMWF dance routine tutorial!
🖤🗡️🩸
Dear reader - go check out Alt Marketing School. I love their tagline, ‘Marketing to hearts, not brains’. Our kinda people for sure.
👉🏼 Follow Alt Marketing School over on Insta.
👉🏼 Get the full Top 100 Trailblazers list right here.
👉🏼 Dive into Alt Marketing School’s awesome library of resources here.
Hey, there! If we haven’t met, I’m Robyn LeRoy-Evans - the Boss Word Weaver at Echo + Scribe. I’m a copywriter and mentor for badass folks with big hearts looking to do good in the world with game-changing products or services.
Digging what you’ve read so far and wanna stay connected?
Get my emails. Every week I send one-ish email packed with:
Awesome copy tips you won’t see on my feed… or more in-depth breakdowns of what I share over here on the ‘Gram
True-life crime stories about my other life as a secret agent. JK. My life is not that exciting, but I *do* share some entertaining stories about my life and occasionally connect them to biz, however haphazardly
Organizations, events, and causes I believe in and wanna shout about
First word on new offers, early-bird pricing, and other biz-related bits and bobs you might be interested in
Buffy. #SorryNotSorry. There will always be Buffy.
And when you sign up you get my cute lil’ freebie all about ‘How to Write True-to-You Website Words That Sell’. Subscribe here.
Wanna get straight to the chin-wagging ‘bout your biz? Say hi at robyn@echoandscribe.com or send me a DM.
‘Til next time, friend!