Personality-Powered Copywriting & Mentorship
Craving personality-driven words that bring your dreamies to your door?
Echo + Scribe is all about helping you resurrect your voice, craft copy without the sleaze, and make more impact (& cash money!) by uncovering your brand’s true essence.
Whether you’re ready to get coached on how to flex’n’perfect the most valuable skill* in business…
*Yup! It’s… Copywriting!
Or, you’re ready to hand over the word-weaving to a seasoned pro…
You just stumbled into the right copy cave, my friend.
And I’m bloody glad you’re here.
for Creative Rebels, Damn-Giving Brands, and Weirdo Entrepreneurs
If you’re in business to do GOOD…
…then why do most of the biz practices, marketing strategies, and copywriting techniques you’re taught feel anything but?
You’re here to change the freakin’ world for the better. Not guilt-trip people into booking calls and drill into pain points just to sell your course, candelabras, or clothing. The thing is… It seems like the only way to grow your business is by resorting to blood-sucking tactics that play on lust, gluttony, and greed.
Not only that - you need to stand out from the carbon-copy words littering the interwebs... With a voice that cuts through the noise more sharply than a demon-hunter’s dagger… that connects with your moral crowd on a deeper level than good vs. the big bad.
A yawn-worthy, cookie-cutter message? Not your vibe.
Copy & content that doesn’t sound like you, but frankly, ubersucks? Also not your vibe.
Using unethical, bordering on cruel and vampiric tactics to make a quick buck? SUPER not your vibe.
There’s gotttttta be another way than using evil-esque wits and manipulation, right? And other biz owners who believe in doing BLOODY BETTER for their business and their people, right?!
Once upon a time, I was in the same canoe as you, my friend.
Hey there! I’m Robyn, your Countess of Conversational Copy + biz mentor who writes personality-led copy for businesses and brands that give a damn about the power and influence of their words. Because you know a clever turn o’ phrase can put people into a trance*.
(That you?)
*The consensual, groovy kind of trance, obvo.
How would it feel if your copy could…?
Unapologetically shout your values - so your do-gooding dreamies know exactly what you stand for and believe in, inspiring them to crown you as their Chosen One
Catapult you out of the same-sounding corner, and smack-bang in the center of the action - by grabbing hold of what makes you sound like YOU
Bring in more of the green stuff - not just talking ‘bout eco-goodness here, but that cash-money, honey - because when you have more moola, you can make more world-changing moves
WHAT TO EXPECT
(Other than 111% guilt-free riffs that slay)
1. Honesty. It’s deeply important to me that we build our relationship on honesty—that you can be fully honest with me as the client, with feedback on the copy I create for you, and that you not only welcome my honesty around your feedback and ideas, but also my experience as a writer and artist.
2. Mutual respect. Of both your time and mine, our boundaries as individuals and inside our working relationship. I’ll always respect that you are the expert in yourself and your craft, and ask that you respect my areas of expertise, as well.
3. Trusting the process. I believe trust is built over time, and that this is a core component of a successful relationship, and copy that you can be happy with and excited about. Learning to trust the process, and trusting that I will hold compassionate space for your words and ideas, is what it’s all about.
4. Clarity. I’m 100% committed to providing as much clarity in your copy for your readers as possible. To make sure I write the clearest and most compelling copy for you, that also means you need to bring some clarity to the project, as well: about the direction you want your copy to take, what you want to communicate, and your voice. And don’t worry if you don’t have all the answers just yet - I’m here to help with that - my clients often comment on how much clarity my intake questionnaires bring to their biz.
WHAT’S THE SITCH?
Here’s how I can help scratch your copy itch:
Slain-For-You Copy
Hand off your copy and I’ll go into battle for your biz. End result? Strategic, moola-making words that bring your dreamies to your door - and get them knockin’ again and again.
Copy & Biz Mentorship
Wanna write better copy? Looking for some support and accountability inside your biz? Check out my copy and biz mentorship packages.
Brand Messaging & Voice
Let’s get straight to the heart of it. Getting your brand messaging and voice nailed makes any copy you gotta write flow sweet’n’easy like.
+ MORE
KIND WORDS
from kick-ass clients…
“Gets to the heart of your vision, and in such an evocative voice”
From sitting down to discuss my business, to finalizing the copy on my website, Robyn worked closely with me to get to the heart of my vision and bring it to life. She deeply understands what I am trying to express through my brand, and she puts it to words with such an evocative voice - something I always struggle to do on my own.
— Ryn Wilson, Altar New Orleans
“Put my rebrand into warp speed! Robyn made me feel empowered and knowledgeable”
Robyn was phenomenal at getting to the bottom of my voice and making recommendations for my copy. Her questionnaires were incredibly helpful not only for giving her info but for finding clarity myself! Before even having the Copy Consult I felt empowered and more knowledgeable on what my own brand should sound like. Working with Robyn put my rebrand into warp speed because of the clarity she brought.
— Amy Greenwald, Blue Raspberry Design
“Robyn came to my aid when I was lacking time and desperate to make an impression”
I was on the brink of launching our website and desperate to make the right impression to our potential clients when I contacted Robyn. I knew our brand, but time and pressure had me repeating myself and stumbling around key ideas. Robyn combed through our website and made our content easy to understand, punchy in all the right places, all while staying true to the brand tone I am so protective of.
— Kat Lehane, Lehane Rock School
Let’s chinwag about your biz like two besties after watching the finale of your fave show on cable.
(Mine’s Buffy The Vampire Slayer, what’s yours?)
BLOGS TO GULP DOWN ON
Keeper’s Collective, the WA-based kind honeybee skincare brand, is one of my all-time fave projects, for so many sweet reasons! Find out what all the buzz is about in this post. I also share some delicious tips on how to write product descriptions that bring your dreamiest customers buzzing. You best bee-lieve it’s worth a read!